“Queen” Beyonce just continues to sit on the top of her throne. The songstress just inked a huge $50 million dollar deal with “Pepsi” that will include advertising, sponsorship, her own signature limited edition drinks and more!
The singer will be in full force for 2013. Lets see…… she is also scheduled to drop her 5th studion album, HBO documentary, as well the revamp of her “House Of Dereon‘ clothing line. Did you forget her highly anticipated Superbowl halftime performance! Is there anything beyonce isn’t doing? 2013 here she comes!
Foot notes: In a statement, Beyoncé said: “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Brad Jakeman, president of PepsiCo‘s global beverage group added: “Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration.”